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Digital Product Catalogs in Retail Shops

Photo by Blake Wisz on Unsplash
As digital screens have become inexpensive recently, more retailers and Brands are adding an interactive digital catalog as marketing and sales platform.
The time is now, shoppers are already used to the technology, and they navigate easily through all the pages presented on the screen.

What can Digital Product Catalogs do for your customers

As most products come neatly packed in boxes, and the packaging has limited space for balancing design and information, a Digital Product Catalog is ideal to add on spot official product information for your shoppers.
Think of it as Augmented Information and sales Pitch, which make product catalogs very convenient for shoppers. All the information, and client education, that we want,  and that, for whatever reason is not possible to include directly with the product:

  • Variations, colors, sizes
  • Technical Specs
  • Example use cases
  • Compatible and related products
  • Special offers linked to this product
  • Further branding and communication

What can Digital Product Catalogs do for your Shop and Products


  • Modern Company image
  • Enhance Product Image
  • Sales agent support
  • Direct and effective communication channel to your shoppers
  • It is a great support for employees intelligence
  • Further engagement

What can Digital Product Catalogs do for you as a Leader

Analytics and marketing insights
This is a simple and efficient way to collect information about your business, and have insights about what is driving sales, which products are searched for more often. Compare it with sales.
As a the leader you are always concern about the next seaonal promotion, but how do you know how well did it go. How Seasonal campaigns are doing, did you neglect anything.
Thinking of moving thing around in the store? Or a major renovation? Analyze Shop Hot Spots

Further uses and development you may be interested

Order system, payment systems, customer loyalty programs
Ads space rental
Link with Inventories

Hope you find it helpful!

Best,

Kent
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