Kenny’s Blog

Do you ever wondered how your coupon campaigns are performing? It is possible to implement a “Digital Coupon” with QRcode, and put it to use for your Marketing Campaigns, providing detailed data and insights for your brand or business. It is not difficult to have your own campaign up and running in a few days, because Ditoc is implementing a new product/service for QRCode campaigns. First few tests have been very satisfactory both in acceptance and ease of use, and we are welcoming brands to test it for free. Image by StockSnap from Pixabay I am excited to be starting a new project within Ditoc. The goal is to implement a platform that provides brands with “Digital Vouchers” using QRCodes. The idea is to help brands drive traffic to the stores and to collect analytics about their campaign performance. This data will provide them with insights for future campaigns and B2C communications. So what this platform can do for your campaign It allows shoppers to register and ...

Image by StockSnap from Pixabay We have shoppers walking around in our stores, and we are excited to fill them up with our latest products, offers and membership discounts we are so sure they  would love. At this point we start wondering what is the best communication channel to interact with in-store customers. We are looking for a cost efficient,  powerful , and clear communication channel for our messages. Traditionally, shops advertisers have used printed banners or boards, on counter displays, light boxes and information signs. Luckily nowadays we can use Digital screens to provide a more engaging communication with our customers. What is “Digital Signage” Digital Signage replaces the printed medium for a Digital Screen. It can be a huge LED Wall, a TV Screen, or just a small tablet on a counter. With “Digital Signage” our content become alive with product video presentations, we can add realtime information of our offers and promotions. Over all we get cle...

Photo by Shopify Partners from Burst So I finally enrolled in Math and Physics Bsc degree. This has been one of my passions in life, and a pending subject for my personal development. I am so excited I woke up at 6am this morning, sorted out a few things for work and home, made a cup of coffee, and sipped while logging into the math subject web-page. Of course I was met with the first exercise, a quiz. One of those "let’s see how rusted you are"-quiz . Actually, the course will be starting in October, but there is some introduction material to review, and to make sure all the basics are in place in one's head. I find this really cool, especially for a distance learning degree. So how was my first day back to school? Well, lately, I have been checking quite a few of Math videos in the internet. Very interesting are those from PBS infinite series, 3Blue1Brown, Khan Academy and MIT OCW. So I gave the quiz a go. I believe my understanding was good ...