Design your Digital Product Catalog Station that is really useful for you customers. Photo by Boxed Water Is Better on Unsplash This article is a follow up to the intro to Digital Product Catalogs in Retail . On many occasions I see “Interactive screens” in shops that are just sitting there in a corner. Or placed in a non-favorable spot, being underused. Other times they just contain redundant information, not useful functionality, or it adds no value to the shopper, or the sales staff. This installations have obviously cost some money to the shop owner, and it is a pity to see it gone to waste, and becoming obsolete without giving the service they are supposed to. So let show some love to “Digital Product Catalogs”. Q: So how can I make the shoppers engage more with my “Digital Installation”? A: State clearly what they are there for. The very first thing of all is, we need to have a clear idea of why we would like our customers to interact with our “Digital Systems”. The...