Kenny’s Blog

 We are nearly about to reach the first quarter of the 21st century, and we can see how skills and competencies for the job, or in our personal lives, have evolved quickly with the new technologies. Nowadays the line that separates professional and private life is blurred due to how much we use social media. The basic skillsets, transversal skills or soft skills, we need for employability is not just being OK at using computers and new technologies, but also include communication, organization, problem solving, managing and leadership. To study and prepare ourselves to be successful in the carrier we choose, will also bring sense of satisfaction and self-fulfillment. And as more professionals improve themselves in these "secondary" skills or "non technical skills", we all somehow contribute positively to society and our welfare. We may come firstly across these skills from some information read in the internet, and as first step is to be aware that these are importa...

Do you ever wondered how your coupon campaigns are performing? It is possible to implement a “Digital Coupon” with QRcode, and put it to use for your Marketing Campaigns, providing detailed data and insights for your brand or business. It is not difficult to have your own campaign up and running in a few days, because Ditoc is implementing a new product/service for QRCode campaigns. First few tests have been very satisfactory both in acceptance and ease of use, and we are welcoming brands to test it for free. Image by StockSnap from Pixabay I am excited to be starting a new project within Ditoc. The goal is to implement a platform that provides brands with “Digital Vouchers” using QRCodes. The idea is to help brands drive traffic to the stores and to collect analytics about their campaign performance. This data will provide them with insights for future campaigns and B2C communications. So what this platform can do for your campaign It allows shoppers to register and ...

Image by StockSnap from Pixabay We have shoppers walking around in our stores, and we are excited to fill them up with our latest products, offers and membership discounts we are so sure they  would love. At this point we start wondering what is the best communication channel to interact with in-store customers. We are looking for a cost efficient,  powerful , and clear communication channel for our messages. Traditionally, shops advertisers have used printed banners or boards, on counter displays, light boxes and information signs. Luckily nowadays we can use Digital screens to provide a more engaging communication with our customers. What is “Digital Signage” Digital Signage replaces the printed medium for a Digital Screen. It can be a huge LED Wall, a TV Screen, or just a small tablet on a counter. With “Digital Signage” our content become alive with product video presentations, we can add realtime information of our offers and promotions. Over all we get cle...

Photo by Shopify Partners from Burst So I finally enrolled in Math and Physics Bsc degree. This has been one of my passions in life, and a pending subject for my personal development. I am so excited I woke up at 6am this morning, sorted out a few things for work and home, made a cup of coffee, and sipped while logging into the math subject web-page. Of course I was met with the first exercise, a quiz. One of those "let’s see how rusted you are"-quiz . Actually, the course will be starting in October, but there is some introduction material to review, and to make sure all the basics are in place in one's head. I find this really cool, especially for a distance learning degree. So how was my first day back to school? Well, lately, I have been checking quite a few of Math videos in the internet. Very interesting are those from PBS infinite series, 3Blue1Brown, Khan Academy and MIT OCW. So I gave the quiz a go. I believe my understanding was good ...

Design your Digital Product Catalog Station that is really useful for you customers. Photo by Boxed Water Is Better on Unsplash This article is a follow up to the intro to Digital Product Catalogs in Retail . On many occasions I see “Interactive screens” in shops that are just sitting there in a corner. Or placed in a non-favorable spot, being underused. Other times they just contain redundant information, not useful functionality, or it adds no value to the shopper, or the sales staff. This installations have obviously cost some money to the shop owner, and it is a pity to see it gone to waste, and becoming obsolete without giving the service they are supposed to. So let show some love to “Digital Product Catalogs”. Q: So how can I make the shoppers engage more with my “Digital Installation”? A: State clearly what they are there for. The very first thing of all is, we need to have a clear idea of why we would like our customers to interact with our “Digital Systems”. The...

Photo by  Blake Wisz  on  Unsplash As digital screens have become inexpensive recently, more retailers and Brands are adding an interactive digital catalog as marketing and sales platform. The time is now, shoppers are already used to the technology, and they navigate easily through all the pages presented on the screen. What can Digital Product Catalogs do for your customers As most products come neatly packed in boxes, and the packaging has limited space for balancing design and information, a Digital Product Catalog is ideal to add on spot official product information for your shoppers. Think of it as Augmented Information and sales Pitch, which make product catalogs very convenient for shoppers. All the information, and client education, that we want,  and that, for whatever reason is not possible to include directly with the product: Variations, colors, sizes Technical Specs Example use cases Compatible and related products Special offers linked to thi...